However, with discerning cinema audiences having moved online for entertainment during covid pandemic, smaller, niche films in several international languages are struggling to find takers in cinemas. Premium large-format theatres are becoming popular in India, but continue to remain a luxury with tremendous growth potential. However, challenges in India arise from the fact that with advancements in technology, the trend globally is moving towards large formats and larger screens. Hollywood is recovering well after the pandemic as people discover new entertainment on streaming services. Close on the heels of Spider-Man: No Way Home which made over ₹218 crore upon its release in India in December 2021, Hollywood has given hits like The Batman ( ₹48.10 crore), Doctor Strange ( ₹130 crore), Top Gun: Maverick ( ₹34.50 crore), Jurassic World Dominion ( ₹68.56 crore) and Thor: Love and Thunder ( ₹101.71 crore) over the past few months.
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